Unlike the past, today the onset of the internet has truly supported the watchmaking industry. However, in 2005, Rolex also started engraving the numbers at 6 o’clock on the Rehaut (interior bezel under the crystal).
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Traditionally, Rolex serial numbers are at 6 o’clock between the lugs. One of them suggests that it is to fight against counterfeit watches. Although Rolex did not give a reason for making random serial numbers, there are several speculations. Indeed, those post-2010 Rolex watches with random serial numbers make it hard to tell the year of manufacture. Most confusingly, the biggest significant change in Rolex serial numbers came about in late 2010. The alphabets, however, does not necessarily start alphabetically, as Rolex decided the serial numbers should start with “R” then “L” and “E.” In addition, there are also other non-sequential letters. Now all serial numbers come with an English alphabet and 6 digits. In 1987, Rolex serial numbers changed once again after reaching #9,999,999. To differentiate the pre-1954 and post-1954 serial numbers, Rolex refurbished the back case of the latter on the inside with date codes, although they’re only visible when the back case is open. This way, you can possibly find a 1960s’ Rolex watch that has a serial number similar to that of a 1950s’ model. However, after the numbers reached #999,999 in 1954, Rolex underwent a resetting of serial numbers. The serial number also shows buyers the approximate year of manufacture of the watch.
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Subsequently, consumers should know better how to tell real watches from fake ones.įirst, when coming out of the production factory, every Rolex watch has its own unique serial number (though there are exceptions after the resetting of serial numbers). The Geneva-based watchmaker gives its watches unique serial numbers and model numbers. Thus, Rolex has added a few extras on the watches, allowing consumers to spot a fake Rolex more easily. In some cases, fake watches could seem to be so real that only a watch expert could tell whether it is genuine or not. Undeniably, it is the high demand of Rolex watches across the world that leads to all kinds of fake Rolex watches in the market. In fact, the cheapest Rolex model has a retail price of around $3000.įor the above reason, Rolex has suffered from replication from copycats, whose goal is to deceive Rolex consumers and make money. Therefore, the Swiss brand is almost synonymous with “luxury watches” and “success.” With peerless sophistication and quality materials, the 904L steel – for example, Rolex watches tend to be pricey. It stands for high-quality and superior standards. Since serial numbers and model numbers serve distinctive purposes, we will talk about them individually.įirst, Rolex is recognized as one of the powerful watchmakers in the world. So, if you remove the bracelet, you will see them. Hidden but not invisible, Rolex serial numbers and model numbers are usually engraved between the lugs of the watch.